Chokwadi wakanzwa nhau mavhiki mashoma apfuura: mukuru weDisney, ane mutoro weakawanda kana mashoma pane ayo emukati papuratifomu, aisiya iyo hombe mbeva kambani kuenda kunotungamira iyo Asia TikTok. Zita rake ndi kevin meyer uye chisarudzo chayakaita chinotaura zvakawanda (zvakawanda) pamusoro pehukuru huri kusvika pasocial network munyika yose uye, panguva imwe chete, chii chiri pachena chinangwa kubva pachikuva cheAsia. Ngatitaurei nezvazvo.
Kevin Mayer, Musoro weDisney +
Mushure mekupfuura nemumakambani akadai seIHeartMedia neLEK Consulting, kwaaive aine zvinzvimbo zvakakosha zvebasa, kusvetuka chaiko kwaMayer kwakauya muna 2005. Ndipo paakasaina. The Walt Disney Company, kwaaizoguma ashanda kwemakore 15 aitevera oupenyu hwake.
Munguva yese iyoyo aive nenguva yekuve mukuru wepamusoro wekambani yeDirect-to-Consumer uye International Business division pamwe nekutarisa chimwe chezvigadzirwa. zvinotonyanya kukosha yeDisney mumakore achangopfuura: pane-inoda zvemukati chikuva.
(Mufananidzo wakatorwa kubva vhidhiyo ye Recode / Kavha mufananidzo wakatorwa kubva bvunzurudzo ye Recode)
Sevhisi, yakabhabhatidzwa sezvamunonyatsoziva nezita ra Disney +, yanga iri mhinduro yakajeka yekambani kune zvazvino (uye zvakasiyana) zvinopihwa muchikamu chevaraidzo yepamhepo, uye chimwe chezvakanyanya kutariswa nekambani panguva ino. Mayer akabatsira kubata kuvhurwa kwayo kwese muna Gumiguru 2019 uye aive mumwe wevakajairwa kumberi kana zvasvika pakutaura nezvepuratifomu. Akatozova chikamu chemadziva e kubudirira Bob Iger, CEO weDisney kusvika mwedzi mishoma yapfuura, kunyange munaFebruary zvakaziviswa zvisingatarisirwi kuti baton yaizopfuura mumaoko aBob Chapek (kusvika panguva iyoyo, mukuru wemapaki).
pamwe izvi kusuwa Chave chiri chimwe chezvikonzero, pakati pezvimwe zvakawanda, hongu, izvo zvakaremera Mayer kusarudza paTikTok. Haisi kungosaina chero kusaina: ndeyeAmerica kumusoro kweChinese social network. Uye pane chikonzero chakakosha chesarudzo iyi.
Mukuru mutsva weTikTok
Isu hatisi kukuudza chero chinhu chitsva kana tikakuudza kuti kusimuka kweTikTok kwave kusingamisikike. Iyo kambani ndeimwe yemakambani akakura zvakanyanya mumakore achangopfuura mukati mechikamu uye ayo mukurumbira haazivi miganhu. Iyo niche huru yepuratifomu vechidiki, vanga vachishandisa social network kwenguva yakati rebei, zvisinei, mumwedzi ichangopfuura kukwira kutsva, kunokurudzirwa nekugara vari voga (uye kubhowekana), kwaita kuti isvikewo kune vanhu vakuru vakawanda. mushando wacho waiva mutorwa chaiye.
Kuti mumwe munhu akaita saMayer abve zvake set kuDisney kuenda kuTikTok kunogona kukwezva kutarisa ... asi kune iyi kambani yeChinese kubhejawo pamugari weAmerica nekuda kwechinzvimbo chakadaro. mutoro Izvo zvakakoshawo kutarisa negirazi rinokudza.
Chikonzero, chokwadi, chiri muhukama huripo hwe kunetsana kugara muUS neChina, iyo munguva yakapfuura yakakonzera veto yakakurumbira yeHuawei uye iyo panguva yeCOVID-19 yakangowedzera. Kana TikTok ichida kupinda mumusika weAmerica, inoda nhamba kubva ipapo, anoziva mashandiro anoita zvinhu kubva mukati uye, pamusoro pezvose, anokurudzira chivimbo, achibvisa kusahadzika uye fungidziro pamusoro pekuchengetedza kwayo.
Kunyanya iko kuchangobva kuitika mukushandiswa kweapp muUnited States nekuda kwedenda rakagadzira kunetseka pakati penhengo dzeCongress, dzinoona kukura kweTikTok kutyisidzira kana ichikwanisa kugovera data remushandisi neChina.
NaMayer ari kutora chinzvimbo che CEO pakambani (kusvika zvino inogarwa naAlex Zhu) uye iyo ye COO paByteDance, kambani yevabereki, kuitira kuti itore basa rekuwedzera nekusimudzira bhizinesi rayo, kambani yeAsia inofamba zvakachengeteka pavhu reNorth America.
Iwe haufanirwe kutarisa kure kuti uwane mabatiro kune zvatinovavarira. Josh Hawley, Senator anobva kuMissouri, US state, akaburitsa a Tweet iyo parizvino inounganidza zviuru zvezvido uye retweets uye zvinonyatso ratidza kusavimbana kuripo asi zvakare kuti nhanho yekutaura yakatotorwa:
.@tiktok_us vakambondiudza kuti vaisakwanisa kuenda kumatare uye kupupura nekuti vatungamiriri vaivemo #China. Asi mukuru mutsva uyu anogara muUSA. Ndinotarisira kunzwa kubva kwaari. Pasi pemhiko. https://t.co/XPfiVpo9Ta
- Josh Hawley (@HawleyMO) Dai 18, 2020
«TikTok USA yakandiudza munguva yakapfuura kuti yaisakwanisa kuenda kunonzwa kana kupupura nekuti vatungamiriri vacho vaive kuChina. Asi mukuru mutsva uyu anogara kuUnited States. Ndinotarisira kunzwa kubva kwaari. Pasi pemhiko.»
Haasi iye ega mukuru yakagadzirwa muU.SA avo vakapinda mugwa. Pamberi paMayer vanga vatova naVanessa Pappas pavashandi, kubva kuYouTube, uyo akabvawo papuratifomu yevhidhiyo kuti abatane neChinese social network. Sezvinoratidzwa neNew York Times, Pappas akatoratidza mwedzi yapfuura kuti timu yeTikTok kuUS ichaita sarudzo nezve bhizinesi munyika, "kutotanga. mitemo chaiyo kune vashandisi veUS.
Iyo Disney Executive saka hapana chimwe kunze kwekunge icing pakike kune yakakura yekuwedzera chirongwa chekambani yemimhanzi mavhairasi. Uye zvinoita sekunge iri kubuda.