Mukati meiyo inbound marketing strategy, tinowana zvimwe zvinhu zvekufarira zvinogona kuvandudza kutengesa kushanda. La lead generation Ndiyo imwe yemaitiro akakosha kuchengetedza kutenga nekutengesa kutenderera mukati mebhizinesi. Muchikamu chino tinopa mimwe mienzaniso uye mazano ekuti riini shandisa inbound marketing pasocial network uye shandisa iyo inotungamira magineti sesosi yekupa brand yedu chiremera chikuru pamapuratifomu edhijitari.
Lead magineti mune inbound marketing
Izano rinonyanya kutarisisa nyatso kumisa yemhando pawebhu, chokwadi chekuti zviri nyore kuwana mhinduro dzakabatana nebhizinesi rako mumajini ekutsvaga zvinoenderana nemhando uye organic yemukati inopa ruzivo rwakakosha kumutengi.
Izvi ndizvo chaizvo zvinotsanangura inbound, kugadzirwa kwezvinhu zvinotarisa pane mutengi anoda pasina kuwedzeredza hunhu hwechigadzirwa kana sevhisi inopihwa nekambani. Kana zvirimo zvichitsanangurwa nenzira inowirirana uye yakarongeka, ichipa data rinobatsira kumuverengi, izvi zvinopa zvirinani. kuzivikanwa kwechiratidzo, uye kusimudzirwa kwezvigadzirwa zvinogadziriswa nenzira isina kunanga.
Mukati meiyo inbound zviwanikwa zvakasiyana zvinoshandiswa kuita izvi mhedzisiro, kuve iyo pasocial network yedu yekutarisisa chinyorwa ichi. Nekudaro, mamwe madhijitari ekushambadzira zviwanikwa anoshandiswawo, senge SEO kana email kushambadzira.
Chii chinonzi lead magineti chinoshandiswa?
Kuti unzwisise nguva yakakodzera yekushandisa iyi nzira yekushambadzira, zvakakosha kuti uzive kuti chii uye basa rayo. Chinangwa chegineti inotungamira ndechekuti kukwezva vangangotenga. Imwe yemaitiro akajairika anoshandiswa pasocial network kupa zvemahara zvemukati kana zvinhu izvo kwezva pfungwa dzavo uye nokudaro kukwanisa kuwedzera ruzivo nenzira yakawanda uye yakajeka pawebsite yedu.
El kutendeuka maitiro kubva kumushandisi kuenda kune inotungamira inoitwa panguva iyo zvinogoneka kutevera kurondwa kwevashandisi ava sezvo vasiya ruzivo pawebhu. Rudzi urwu rwemukati runowanzo shanda, kazhinji, nekukumbira ruzivo kubva kune vashandisi nezve data ravo remunhu, senge nhamba yefoni kana email. Iyi nzira inoitwa mukutsinhana kwe kuwanikwa kweruzivoNaizvozvo, kana iyi data yagovaniswa, mushandisi achakwanisa kudhawunirodha zvinhu kana kuwana zvitsva zvemahara zvemukati.
Mukati mekushambadzira, izwi rinowanzoshandiswa kutendeuka fanera, iyo inoumbwa nematanho akawanda. Iyo lead magineti chinhu chinoshandiswa kuona kuti mushandisi ari papi mufaniro. Izvi zvinogona kunge zviri muchikamu chepamusoro chefunnel, chikamu chepakati kana nhanho yekugadzirisa kana mukusimbisa hunhu hwechigadzirwa kana sevhisi, inova chikamu chepasi.
Heano mamwe mabhenefiti ekushandisa inotungamira magineti mune yako social media zano:
- Zviri nani mushandisi kuperekedza panguva yekutenga maitiro.
- Vandudza iyo web traffic yekambani.
- Natsiridza kutaurirana uye shandura vataridzi kuva vatungamiri.
- Wedzera iyo lead kupinda kune yekutendeuka funnel.