Instagram iri kuyedza nzira nyowani dzekupa kuvanzika uye kusarudzika mune izvo zvakagovaniswa pachikuva. Social network yatanga kuyedza kuita basa rinobvumidza kutsikisa Gwenzi -iyo yakakurumbira mavhidhiyo mapfupi- akavharirwa kuseri kwechidzitiro chekuchengetedza kwakavakirwa pa zvakavanzika makodhi. Ichi chitsva chimiro, chichiri muchikamu chekuyedza, chinomiririra danho rinogona kutsanangura patsva nzira iyo vashandisi nevagadziri vanogadzirisa kuoneka kwezviri mukati mavo.
Iyo itsva Reels yakavanzika kodhi ficha inoshanda sei?
ari Reels akakiyiwa uchishandisa zvakavanzika kodhi Ivo vanosimuka semhinduro kune zvese zviri zviviri kudiwa kwemabasa matsva kubva kune vashandisi uye kudiwa kweMeta - kambani yevabereki vayo - kuti irambe ichishanda uye ichikwikwidza pane dzimwe nzira dzakadai seTikTok. Chikumbiro ichi chiri nyore, asi chinounza hutsva hutsva pakuona vhidhiyo pa Instagram: avo chete vane kodhi yekuwana ndivo vachakwanisa kuvhura uye kuona aya akachengetwa Reels.
Iyo dynamics intuitive uye inoyeuchidza zvechinyakare. password-yakachengetedzwa zvinyorwa kubva kune mamwe maforamu kana mapuratifomu. Kana uchirodha Reel pa Instagram, vagadziri vanogona kusarudza kuidzivirira nekodhi yakavanzika.. Pamusoro pezvo, pane sarudzo yekuwedzera chinongedzo kune chinyorwa chepositi, kubatsira vateveri kuedza kuburitsa kiyi kuburikidza nemitambo, mapuzzle, kana mareferensi.
Screenshots kuburikidza neTechcrunch
Yokutanga ejemplo Iyo yepamutemo vhezheni yeichi chinhu inogona kuoneka pa Instagram Dhizaini account, pakadhindwa Reel yairatidza meseji iri nyore inokoka vashandisi kuisa kodhi. The Chinongedzo mune iyi kesi yaive mune yekutanga hashtag yetsanangudzo: "shinda". Kuisa izwi iro kwakavhura zvirimo uye, mune iyoyo chaiyo, yakaratidza meseji inoratidza kuti chimiro chiri kuuya munguva pfupi.
Vashandisi chete vanofungidzira kodhi kana kuigamuchira zvakananga kubva kumusiki (semuenzaniso, kuburikidza nemameseji epachivande, tsamba dzenhau, kana nharaunda dzekunze) vanogona kuwana vhidhiyo. Vamwe vese vanotarisa Reel ine blurry skrini uye nekukasira kuisa izwi chairo.
Zvakanakira uye zvinorehwa neChakavanzika Reels
Ichi chishandiso chitsva chinomiririra a Shanduko inoshamisa munzira yekugovaniswa kwemukati uye kudyiwa pa Instagram. Kusvika parizvino, iyo social network yakavakirwa pakuvanzika paruzhinji kana yakavanzika maakaundi, asi iyo sarudzo yekuwedzera yakasarudzika kodhi inowedzera mikana kune vese vashandisi venguva dzose uye nyanzvi mhando uye vagadziri.
El chinhu chekusarudzika uye kutamba Kupinda iyo yakavanzika kodhi muReels inogona kushandura nzira yavanosikwa mishandirapamwe yekusimudzira, semuenzaniso, uko macode anogoverwa semibairo kana chikamu chegamification dynamics. Ivo zvakare chimiro che gadzira zvega zvemukati zvevateveri kana vateveri vakavimbikakuwedzera kune isa mamwe mavhidhiyo kumapoka chaiwo (semuenzaniso, nharaunda dzakavanzika, vatori vechikamu vanotsvaira, kana vanyoreri vetsamba) nepo vashandisi vachinakidzwa inovaraidza dynamics pakati peshamwari kana vateveri.
Uyezve, nekukwanisa kugadziridza kuwana kwete chete kuburikidza nekodhi pachayo asiwo nemaitiro ekugadzira (akakosha mazuva, mareferensi ezviitiko, zvirahwe, nezvimwewo), huwandu hwemikana yekukurudzira kuwana hunowedzerwa. kudyidzana uye zvinodiwa Kubatana mukati meplatform.
Fungidzira kuvashandisa zvidzikiso uye kukwidziridzwa kwakavanzika, umo avo chete vane kodhi vanogona kuwana zviri mukati, uye naizvozvo kupa. Kana kuti mu kutanga zvemukati zvisati zvaitika kana mishandirapamwe, kugadzira tarisiro uye kusagarwa pakati pevamwe vashandisi. Tisingatauri kuti inogona kunyange kushanda se zvinhu zvekudzidzisa kana kudzidziswa kunongogumira kumapoka emukati (academies, makosi, nharaunda dzakavharwa).
Kupfuura kodhi: kusarudzika uye segmentation
Instagram yanga ichivandudza masevhisi ayo kwenguva yakati rebei kutenderera Personalization uye segmentation. Nechinhu chitsva ichi, isu tinovavarira kuenda nhanho mberi nekupa yakawanda granular kutonga pamusoro pevateereri veposvo yega yega. Semuenzaniso, mhando inogona kuvhura Reel chete kune avo vakatenga chigadzirwa kana kutora chikamu muchiitiko, vachigovana kodhi chete navo.
Saizvozvo, vashandisi vanogona kushandisa chimiro ichi kuti govera zvinhu zvinonzwisisika, zvemunhu kana zvakachengetwa nedenderedzwa rako rekuvimba, pasina kumisa akavanzika maakaundi kana kuzviganhurira iwe kune yakavharwa rondedzero yevateveri.
Kunyangwe iyo ficha isati yave nezuva rechokwadi rekutanga kwayo kuwanda, kugamuchirwa mumayedzo ekutanga kwave zvakanaka, kunyanya pakati pevasiki nemamaneja enharaunda. Vazhinji vanoona sarudzo iyi senzira yekudzoreredza pfungwa yekusarudzika iyo yakaderedzwa nehutachiona uye kuvhurika kwakawanda kwesocial network.
