El chibvumirano pakati peThe Walt Disney Company neOpenAI Izvi zvinomirira imwe yematanho anoshamisa kusvika pari zvino pakati peindasitiri yevaraidzo nehunyanzvi hwekugadzira. Mukuita kumwe chete, boka reMickey Mouse rinova mutengi werezinesi, mudyari, uye mutengi wetekinoroji wekambani iri kuseri kweChatGPT, zvichivhura mukana wekuti vatambi varo vaonekwe mumavhidhiyo nemifananidzo yakagadzirwa zvakananga nevashandisi.
Zvichienderana nemashoko akabva kumapato ese ari maviri, chibvumirano ichi chinosanganisa rezinesi rezvemukati kwemakore matatu OpenAI ichashandisa chikamu chekatarogu yehunhu yaDisney nekuisa mari inosvika bhiriyoni imwe chete yemadhora mukambani yaSam Altman. Izvi zvese zvinotenderera paSora, chishandiso chekugadzira mavhidhiyo cheOpenAI chinoshandisa AI, uye ChatGPT Images, sisitimu yekugadzira mifananidzo kubva muzvinyorwa.
Chibvumirano cherezinesi chisina kumboitika chevanhu vanopfuura mazana maviri
Chinonyanya kukosha chechibvumirano ichi ndechekuti rezinesi rezvemukati remakore akawanda Izvi zvichabvumira Sora kugadzira mavhidhiyo mapfupi kubva pamashoko anokurudzira, achishandisa runyorwa rwevanhu vanopfuura mazana maviri kubva kuDisney, Marvel, Pixar, neStar Wars, pamwe chete nezvipfeko zvavo, zvishongedzo, mota, uye marongero. Zvinhu izvi zvinotarisirwa kuwanikwa kune veruzhinji munguva pfupi iri kutevera. kutanga kwa2026, inonyanya kutarisa pamafomati mapfupi akagadzirirwa social media.
Pakati pevatambi vakasimbiswa pane Mickey MouseMinnie Mouse, Lilo and Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba naMufasapamwe chete nevatambi vakuru kubva munhoroondo dzechangobva kuitika dzakadai seEncanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, uye Zootopia. Chibvumirano ichi chinosanganisirawo mifananidzo yeMarvel neLucasfilm yakaita seBlack Panther, Captain America, Deadpool, Groot, Iron Man, Loki, Thor, Thanos, Darth Vader, Han Solo, Luke Skywalker, Leia, the Mandalorian, stormtroopers, naYoda.
Panguva imwe chete, ChatGPT Images ichakwanisa gadzira mifananidzo isina kusimba yakavakirwa papfungwa imwecheteyokuitira kuti vashandisi vagone kushandura mazwi mashoma kuita mifananidzo yakazara mumasekonzi mashoma. Zviri mukati izvi zvichave pasi pemitemo yerezinesi uye masisitimu ekusefa kudzivirira kushandiswa zvisina mvumo kana kushungurudzwa kwezviratidzo zvekutengeserana.
Chinhu chakakosha ndechekuti chibvumirano Zvinobvisa pachena zviso nemanzwi evaimbi chaivo.Nemamwe mashoko, mavhezheni evatambi vakaita saCaptain America kana Han Solo anogona kugadzirwa, asi kwete mavhidhiyo anoita seanotamba naChris Evans kana Harrison Ford. Neizvi, Disney neOpenAI vane chinangwa chekuderedza kusawirirana nekodzero dzemifananidzo uye nemasangano evashandi muchikamu cheaudiovisual, ayo anonyanya kunetseka nekukwira kweAI yekugadzira.
Chii chichaitwa nevashandisi neSora neChatGPT?
Kana chibvumirano changoshandiswa, vashandisi veSora vachakwanisa nyora mirairo mumutauro wechisikigo kugadzira mavhidhiyo mapfupi ane vatambi vavanofarira. Semuenzaniso, kumbira chiitiko chaMickey naMinnie vachifamba-famba muParis, hondo yemuchadenga naDarth Vader, kana montage inosetsa naGroot naBaymax. Muenzaniso weOpenAI uchabata nekududzira rugwaro uye kugadzira vhidhiyo, uchiremekedza zviri mukati uye mitemo yekushandisa zvine hungwaru yakabvumiranwa neDisney.
Kubva kuChatGPT, vashandisi vachakwanisawo kukumbira mifananidzo isingachinji ine mavara akafanana ayanekugadzirisa manyorerwo, mamiriro ekunze, kana kunyorwa kuburikidza netsananguro dzemagwaro. Kusanganiswa uku kwevhidhiyo nemifananidzo kunoita kuti kubatana uku kuve chinhu chinogona kushandiswa kugadzira zvirimo zvinopararira, chimwe chinhu chinoenderana nehurongwa hweOpenAI hwekuwedzera nguva yekushandisa pamasevhisi ayo uye kusimbisa zvirongwa zvayo zvekubhadhara.
Chimwe chinhu chinoshamisa pachibvumirano ndechekuti mavhidhiyo akarongwa akagadzirwa neSora Ichawanikwa zvakananga paDisney+. Kambani iyi iri kufunga nezvekuratidza maunganidzwa kana zvikamu zvakananga mukati mepuratifomu yayo yekutepfenyura zvinosanganisa zvigadzirwa zvevateveri, izvo zvaizomiririra nzira itsva, kunyangwe yakasefetwa uye ichitarisirwa, yekuratidza zvirimo zvakagadzirwa munharaunda.
Parizvino, kutumirwa kwese kwacho kunoenderana ne kusaina kwezvibvumirano zvekupedzisiraIzvi zvinoenderana nekubvumidzwa kwemukati memakambani ese ari maviri uye mamiriro ekuvhara akajairika. Asi chiziviso cheveruzhinji chinoisa gwara rakajeka: kuunza zvisikwa zvemavhidhiyo zvine vatambi veDisney kuvanhu vakawanda kuburikidza nezvishandiso zveAI.
Disney inochinja kubva pakukakavadzana kwemutemo kuenda pakushandira pamwe zvine hungwaru
Bato iri rinomiririra a kuchinja kukuru pamaonero aDisney pakugadzira AIKusvika nguva pfupi yadarika, kambani iyi yakasarudza kuburikidza nenzira dzepamutemo uye kumisa uye kurega tsamba dzinopikisa mapuratifomu aibvumira kugadzirwa kwemifananidzo kana mavhidhiyo ane vatambi vayo pasina mvumo. Pakati pemakambani akanyorwa mazita ndeaya Midjourney neCharacter.AI, uye munguva pfupi yapfuura zvakare Meta neGoogle, izvo Disney inopomera kushandisa katalogu yayo isina mvumo kudzidzisa mamodheru uye kupa masevhisi anoburitsa mabasa ayo.
Zvikuru sei, kambani yakatumira kuzivisa Google kuburikidza neGemini Mumashoko aya, Disney inoti kutyorwa kwekodzero dzevanyori vemifananidzo nemavhidhiyo ayo (Veo naNano Banana) kwakapararira, uye kushaikwa kwedziviriro yakakwana yekudzivirira kugadzirwa kwezvinhu zvakafanana nevatambi vayo. Disney yakayambirawo kuti haizobvumiri kushandiswa zvisina mvumo kwepfuma yayo yepfungwa nemakambani eAI mukutengeserana.
Takatarisana nekusawirirana uku, chibvumirano neOpenAI chinoratidza Imwe nzira yakasiyana: rezenisi, mari, uye kudzora mashandisirwo yemhando dzayo pachinzvimbo chekuedza kudzivirira zvachose AI kuti isaburitse zvinyorwa zvine chekuita nazvo. Nekuva mubatsiri wekutanga weSora wekupa marezenisi, Disney inoisa muenzaniso wekuti chibvumirano pakati pestudio huru nekambani yetekinoroji yeAI chingagadziriswa sei kuti chigovane zvakanakira nenjodzi.
Kune OpenAI, kuva nekatalogu inozivikanwa zvakadaro inzira yeku kusimbisa kukwezva kwemapuratifomu avo Mumamiriro ezvinhu ane makwikwi akasimba, kunyanya muEurope neSpain, uko gakava pamusoro pekodzero dzekodzero nekushandiswa kwedata kudzidzisa mamodheru rakanyanya uye uko vatongi vari kunyatsoongorora mhando idzi dzemubatanidzwa.
Kudyara mari inosvika bhiriyoni rema euro uye mutengi mutsva mukuru wemakambani
Pamusoro perezinesi, chibvumirano ichi chinosanganisira mari yekudyara inosvika bhiriyoni imwe chete yemadhora (inenge €850-860 miriyoni pamutengo wekuchinjana kwemari) neDisney muOpenAI. Chibvumirano ichi chinosanganisirawo kupihwa kwemagwaro ekubvumidza kutenga mamwe masheya mukambani yaSam Altman mune ramangwana, zvichipa Disney mukana wekuwedzera mugove wayo kana kushandira pamwe kwacho kukabudirira.
Panguva imwe chete, Disney yakazvipira kuva Mutengi wepamusoro wekambani yeOpenAISangano renyika dzakawanda richashandisa maAPI ekambani yeAI kugadzira zvigadzirwa zvitsva, maturusi, uye ruzivo muzvikamu zvakasiyana-siyana, kunyanya paDisney+. Kutangwa kweChatGPT yevashandi vayo kwakarongwawo, kuti ishandiswe serutsigiro rwemukati rwemabasa ekugadzira, ekuongorora, uye ekubudirira.
Maitiro aya anoenderana nemafambiro ari kuitwa nemakambani makuru ekuEurope neSpain, ari kutsvaga batanidza mamodheru eAI anogadzira mumafambisirwo avo ebasa pasina kurasikirwa nekutonga pamusoro pekuchengetedzwa, zvakavanzika, uye kutevedzera mitemo. Kunyangwe chibvumirano ichi chakaziviswa kubva kuUnited States, kukanganisa kwacho kunogona kunzwikwa nezvikwata zveDisney muEurope, uko kambani iri kutsvagawo nzira itsva dzekugadzirisa zviri mukati nemasevhisi emisika yakasiyana.
Kubva pamaonero emari, chiziviso ichi chakagamuchirwa zvakanaka paWall Street: mushure mekunge chibvumirano chaziviswa pachena, Migove yeDisney yakavhara chikamu chekutengeserana chakakwira.Izvi zvinoratidza tarisiro yevanoisa mari kuti kubatana neOpenAI kunogona kushandura nzira itsva dzekuwana mari uye chinzvimbo chiri nani chekukwikwidzana nedzimwe hofori dzevaraidzo.
Kuzvipira pakushandisa nekuchenjera AI uye kuchengetedzwa kwekodzero
Disney neOpenAI vakasimbirira pakuita kwavo kuzvipira pamwe chete pakushandisa zvine hungwaru kwekugadzira zvinhuMumashoko aya, mapato ese ari maviri anotaura nezvekutonga kwakasimba kwekudzivirira mamodheru avo kuti asaburitse zviri kunze kwemutemo, zvinokuvadza kana zvinotyora kodzero dzevashandi, pamwe nenzira dzekuremekedza kutonga kwevanhu pamusoro pezwi ravo nemufananidzo wavo.
OpenAI inoti ichaita kuti zvinhu zviitike mitemo inoenderana nezera uye zvimwe zvinodzivirira zvine musoro muSora neChatGPT Images, izvo zvinonyanya kukosha muchigadzirwa chinoshandisa vatambi vakanangana nevateereri vemhuri uye, kazhinji, vana. Chinangwa chakataurwa ndechekukurudzira kushandiswa kwehunyanzvi kwechishandiso pasina kuvhura mukana wekushandisa zvinogona kugumbura, kutsausa, kana kusakodzera vana vadiki.
Zvipikirwa izvi zvinouya mumamiriro ezvinhu apo kambani yaSam Altman yanga ichiongororwa kuti iwane kutyorwa kwekodzero dzekodzero kunogona kuitika Uye nekuda kwenzira yainovhara nayo zvibvumirano nemakambani makuru etekinoroji, chimwe chinhu chakawedzera gakava pamusoro pe "AI bubble" inogona kuitika. Kune vakuru vakuru vekuEurope neSpain, avo vari kutoshanda neEU AI Regulation, mhando idzi dzekubatana dzichava nzvimbo yekuedza kuona kana zvipikirwa zvekujeka nekuremekedza pfuma yepfungwa zvichizoitika.
Disney, kune rumwe rutivi rwayo, inopa kushandira pamwe semuenzaniso we AI inotarisa vanhuIzvi zvinowedzera mikana yekutsanangura nyaya pasina kutsiva vagadziri kana kukanganisa kodzero dzavo. Kuenzana uku kuchave chinhu chakakosha pakudzikamisa kuchengetedzeka kwevanyori vemafirimu, vatambi vemafirimu, nevamwe vashandi vemuindasitiri, kunyanya mumisika yakaita seEurope, uko masangano evashandi nemasangano ekutarisira kodzero ane simba guru.
Zviono zvaBob Iger naSam Altman nezveramangwana revaraidzo
Pakupa chibvumirano ichi, Bob Iger, CEO weThe Walt Disney Company, akasimbisa kuti Kufambira mberi muhungwaru hwekugadzira kunoratidza nguva yakakosha kuindasitiriMukufunga kwake, kubatana neOpenAI kuchabvumira Disney kuwedzera kusvika kwenyaya dzayo nenzira ine kufunga uye ine mutoro, ichichengetedza dziviriro yevagadziri nemabasa avo uye ichiswededza nyika dzenyaya pedyo nevateveri.
Iger anosimbisa kuti kusanganisa Vatambi vakakurumbira veDisney nenyaya dzavo dzinotsigirwa neOpenAI Inoisa fungidziro nehunyanzvi zvakananga mumaoko everuzhinji, ichipa nzira dzakapfuma uye dzakasarudzika dzekutaura nenhoroondo dzavanotoziva. Kubva pamaonero avo, haisi kungoshanda kwemari chete, asi shanduko mukuti vateereri vanotora chikamu sei mukuita kwekugadzira.
Sam Altman, mumwe wevakatanga OpenAI uye CEO, anobvumirana nazvo. Kwaari, Disney inomiririra mwero wegoridhe wepasi rose mukutaura nyaya nekuvaka nyikaUye kudyidzana uku kunoratidza kuti makambani eAI nevatungamiriri vekugadzira vanogona kushanda pamwe chete zvine mutoro kuti vasimudzire hunyanzvi hutsva, varemekedze kukosha kwehunyanzvi, uye vabatsire mabasa kusvika kune vateereri vatsva uye vakawanda.
Mukuru wezvemitemo anotaura kuti Sora neChatGPT Images zvichakwanisa wedzera nzira iyo vanhu vanogadzira uye vanoshandisa zviri mukatinguva dzose pasi pezvibvumirano zvakajeka zvemarezenisi uye kudzora kuchengetedzeka. Hurukuro iyi inoratidza ramangwana umo mastudio makuru nemakambani etekinoroji eAI asiri mativi anopikisa, asi akabatana nemamodeli ebhizinesi akagoverwa.
Mhedzisiro inogona kuitika kuSpain neEurope uye zvinogona kuitika zvinotevera
Kunyangwe chibvumirano ichi chakaziviswa kubva kuUnited States, Migumisiro yacho yaigona kunzwika muSpain nedzimwe nyika dzeEurope. zvese pamusika uye padanho remitemo. Disney+ ine vanhu vakawanda vanonyoresa mudunhu iri, uye kubatanidzwa kwezvinyorwa zvakagadzirwa neSora kunogonawo kuiswa mumakatalogu emuno, chero bedzi zvichitevedzera hurongwa hwemutemo hweEurope maererano nekuchengetedzwa kwedata, kodzero dzekodzero, uye kuchengetedzwa kwevana.
Kune vanogadzira zvemukati vekuEurope nemastudio emifananidzo, mubatanidzwa uyu unoshanda senge lab yekuedza maitiro ekupa marezenisi evatambi kuzvishandiso zveAI pasina kurasikirwa nekutonga pamusoro pechiratidzo ichi. Kana kuyedza kukashanda uye kukawana mukurumbira pamasocial media nemavideo platforms, mamwe mastudio makuru nevaridzi vemakatalogu muEurope vangangotsvaga nzira dzakafanana, kungave neOpenAI kana vamwe vanopa.
Zvinogonawo kukanganisa kuti makambani enhau nevaraidzo munharaunda iyi anozvienzanisa sei nemamwe makambani etekinoroji anoshandisa mabasa ane kodzero dzekodzero. kudzidzisa mamodheru avo vasina zvibvumirano zvakajeka zvemarezinesiMusiyano uripo pakati penzira yakatauriranwa neOpenAI uye kurwiswa kwepamutemo kune mamwe mapuratifomu eAI anogadzira zvichanyanya kusarudza toni yehurukuro pakati pechikamu chetsika cheEurope nemakambani makuru etekinoroji.
Pakumirira mvumo yese inodiwa yechibvumirano uye kugadzirira kwaSora kushandiswa kwakawanda, kubatana pakati peDisney neOpenAI kwakatobatsira kuisa muenzaniso mutsva wehukama huripo pakati pekugadzira zvinhu nehuchenjeri hwekugadziraMuenzaniso unosanganisa mari, marezenisi, kushandiswa kwemakambani uye mutoro, uye izvo zvinogona kuva chiyero cheindasitiri yese yevaraidzo kana ikakwanisa kuratidza kuti AI inogona kuwedzera kukosha pasina kuparadza zvakauya kare.