Iko kushandiswa kwehungwaru hwekugadzira kwasvika kune imwe muganhu mukati menyika yemafashoni: kusikwa kwemamodhiyo edhijitari anobva kuvanhu chaivo. Izvi ndizvo chaizvo zviri kuitwa neH&M, imwe yemakambani makuru ekugovera machira, ine yakazivisa chinangwa chayo chekutevedzera makumi matatu chaiwo mamodheru pakupera kwa30.
Kambani yekuSweden yatanga chirongwa ichi ichibatsirana nekambani yehunyanzvi hweUncut, iyo yatanga nayo gadzira high-fidelity digital avatar, inogadzirwa kubva kumire uye inofamba mafoto emamodheru chaiwo. Kusiyana nemaitiro apfuura akatorwa nemamwe mabhureki, uko modhi dzaive dzakagadzirwa nemakomputa, H&M iri kubheja pane zano rinoisa pamberi pechokwadi uye huchokwadi..
Zano rakanangana nehuchokwadi
Maitiro eH&M anomira pachena kubva muzvirongwa zvakaita seMango, uko AI-yakagadzirwa modhi haimiriri vanhu chaivo. Muchirongwa chitsva ichi, Mamodheru chaiwo haangokweretesi mufananidzo wavo chete, asi zvakare chengetedza kutonga pamusoro pedhijitari yavo kaviri.. Izvi zvinobvumira aya maavatari kuti ashandiswe nemamwe mabhureki, chero bedzi aine mvumo yemhando yekutanga. Uyezve, izvi zvinogona kuratidza kuchinja kukuru mukushandiswa kweiyo tekinoroji munyika yefashoni.
Iyi sarudzo inobvumira mamodheru kuita mari mufananidzo wavo chaiwo, ichiunza imwe mari kupfuura nzira dzechinyakare dzekutsvagira vanhu basa. Naizvozvo, haisi chete tekinoroji innovation, asiwo a Shanduko yeparadigm inogona kushandura zvakanyanya iyo yechinyakare bhizinesi modhi pakati peajensi, modhi uye mhando..
Pakati pemazita ekutanga anobatanidzwa muchirongwa ichi pane Mathilda Gvarliani, anobva kuNext agency muNew York, uyo akatogadzira replica yake yedhijitari uye akasimbisa kuti rudzi urwu rwetekinoroji runogona kubatsira pakushanda pasina kubva pamba, kudzivirira kuomarara kwemuviri kwakafanana nemafoto ekupfura. Kufambira mberi kunogona kuenzaniswa ne makamera matsva emhando yepamusoro izvo zvinofambisa basa riri kure.
Chikamu chekuyedza kuyera kugamuchirwa neveruzhinji
H&M yakasimudza a nzira yekuburitsa inofambira mberi kuona kuti veruzhinji vanoita sei kune idzi replicas dzedhijitari. Mumwedzi mishoma yekutanga, mifananidzo yeaya chaiwo mamodheru ichashandiswa zvakanyanya pasocial media, sechikamu cheruzivo uye nekuona mishandirapamwe.
Zvakakosha kuziva izvozvo Mufananidzo wega wega uchasanganisira chikwangwani chinoratidza kuti ivaraidzo yakagadzirwa neAI., mukuteerana neakajeka mwero anodiwa nemamwe mapuratifomu akadai se Instagram kana TikTok. Chinangwa ndechekutanga gakava rine mutoro pamusoro pebasa rehungwaru hwekugadzira mumafashoni., maererano naJörgen Andersson, mutungamiriri wekugadzira wekambani.
"Kukanganisa kweAI hakusati kwanyatsoitika. Tinoda kutarisira gakava iri uye tozviita nekubatanidza vese vane chekuita: modhi, masangano, vatengi, uye mhando. Izvi hazvisi zvekutsiva vanhu, asi kutsvaga nzira nyowani yekubatana.", Andersson akadaro.
Kushanda zvakanakira uye kusimba
Kusikwa kwemamodhi edhijitari kunopa mabhenefiti ari pachena padanho rekuita uye kwezvakatipoteredza. Nekudzivisa mafambiro epasirese, pekugara uye nekuseta kwakaoma kwemafoto kupfura, H&M inotarisira kuderedza zvakanyanya mari uye carbon footprint zvinoenderana nemaratidziro ayo ekuona, chinangwa chinopindirana nemaitiro ekuchengetedza chikamu chese.
Mukuwedzera, iyi nzira inopa mhando ne Yakakura kuchinjika kuyedza misanganiswa yezvipfeko uye pfungwa dzekuona usati wavasuma zviri pamutemo kuzvitoro zvenyama kana e-commerce mapuratifomu.
Iyo modhi inogona kuzorora kumba apo "digital twin" yake inoshanda, sezvakataurwa nevamwe vatauriri vechirongwa ichi. Nekudaro, otomatiki iyi inogadzirawo kusava nechokwadi nezve ramangwana rekushanda kwevamwe nyanzvi vanobatanidzwa, senge mafoto, stylists, makeup artists, uye tekinoroji vabatsiri, vane masevhisi anogona kudzikiswa.
Gakava retsika nemagariro richiri pachena
Hazvisi zvese zvakanakira mune iyi nyowani mamiriro. Kunyange mamodheru achizokwanisa kubatsirwa nemari kubva kune yavo yedhijitari replicas, Kushandiswa kweAI mumafashoni kunomutsa mibvunzo yakawanda yetsika. Kushandiswa zvine hungwaru kwemufananidzo wedigital wemunhu kungavimbiswa sei? Matanho api achatorwa kudzivirira kubata zvisina kunaka kweaya makopi? Ndiani ane mhosva yepamutemo kana pakashandiswa zvisizvo?
Mamwe mapoka akatoratidza kushushikana nezveramangwana rezviuru zvevashandi muchikamu chekugadzira. Kuiswa kukuru kwemamodhi edhijitari kunogona kushandura kudiwa kwakaderedzwa kwevashandi kwechinyakare mafoto kupfura., inobata iyo yose yekuona yekugadzira cheni mumafashoni. Kuwedzera, kuri kubvunzwa kuti maapplication anoshandisa AI anodzorwa kuve nechokwadi kugara zvakanaka kwevose vanobatanidzwa.
Saizvozvowo, Masangano nemapuratifomu anotoda kuti zvese zvinogadzirwa neAI zvinyorwe zvakajeka kudaro., kudzivirira kuvhiringidzika kana kushandiswa mukukurukurirana neveruzhinji. Kumanikidza uku kunopesana nemabhenefiti emhando dzekudzikisa nguva uye mutengo uye nekuvandudza kugona mukugadzira zvinhu zvekusimudzira.
Kuchinja kwechinguvana kana kutanga kwenguva itsva?
H&M haisiriyo yega femu inoshanda nehunyanzvi uhu.. Vamwe vatambi vakuru muchikamu, senge Hugo Boss kana Levi Strauss & Co., vakaongororawo kushandiswa kwemaavatari edhijitari mumishandirapamwe yavo. Panyaya yaRevhi, vakatomboedza kudzokorora miviri yevatengi chaivo kuti vavandudze kukwana kwejeans yavo.
Asi H&M inoenda nhanho inoenda mberi nekutarisa pahuchokwadi hwemamodheru uye kuvachengeta sevaratidziri vechokwadi veiyo maitiro, kunyangwe iri kuburikidza nedhijitari yavo. Chiyedzo chine mukana wekutsanangura patsva kuti kuunganidzwa kwefashoni kunoratidzwa sei uye kuti zviso zvinovamiririra zvinoonekwa sei., iyo inogona kuita zvakakosha mune ramangwana rekutengesa kwemafashoni.
Haisi yekungounza tekinoroji nekuda kwekuvandudza. Iro redhizaini yakazara yekugadzira, kutengeserana uye kondirakiti maitiro efashoni nyika. "Dhijitari yakapetwa kaviri" inogona kuve yakajairwa sosi mukati mekushambadzira mishandirapamwe, ichibatanidza zvakasikwa mumabhuku, mavhidhiyo uye anodyidzana mapuratifomu, seaya anopa anonyudza zviitiko ne virtual reality gadgets.
Iyo chikamu chinozofanirwa kuchinjira kune iyi itsva yedhijitari chokwadi, kugadza mitemo yakajeka yemitemo, mamiriro ekushanda akanaka uye miganhu yehutsika kuti urege kudzivisa kukakavara mune ramangwana. Zvichakadaro, kuyedza kunoenderera, uye kana mibairo ichifadza, mamwe mabhurendi mazhinji anogona kusarudza nzira iyi kuwedzera kana kutsiva nzira dzazvino dzekusimudzira.
Sezvo hungwaru hwekugadzira hunova chikamu chakakosha cheindasitiri yemafashoni, H&M inovavarira kutungamira nzira mukushandisa kwayo zvine mutoro uye nekubatana. Mutsetse uri pakati pechaiwo nechaicho hausati wamboita mutete, uye kuti shanduko iyi inofambiswa sei ichave yakakosha pakuona kuti ramangwana rechikamu rinosanganisirwa, rakagadzikana, uye rine hunhu.
